A great way to win fans is to target a sharp niche - to proudly exclude 99% of the public. So the way to win fans is to exclude almost everyone.
We all do something that contributes to someone, something, or a company. We all provide a service to each other, directly or indirectly. Someone is at least making decisions that impact the way customers interact with receiving the product from employees.
We’re all workers, separated by different types of tasks, some digital, some that require our feet to be on the ground making stuff at the factory or serving customers within the store.
At the end of the day, we have to work in order to eat and have time to play. We all have to do something in order to survive.
As mass produced laborers, which of us are leaders and which of us are lemmings? Pride is hard to come by. Making decisions from the top and doing the hard hand work below can be equally automated.
How to make a significant impact?
You can hold two opposing thoughts in your head without jumping off a cliff.
Technology makes tracking the sale easier but the variety of platforms makes it difficult to track where the impulse occurs:
A marketing manual put out by Google likens today’s customer journey to a “flight plan”, a zig-zagging odyssey of apps, shops, social-media sites and online searches conducted on both fixed and mobile devices and unique to each shopper.
The enemy is the gramophone mind, whether or not one agrees with the record that is being played at the moment.
Planning is really a rough sketch of how you want things organized and how you wish them to go. The rest of the time you should be chipping away at your goal.
Plans jumpstart the action engine just like stretching warms you up to exercise.
Plans never pan out exactly how they were designed. They often get tweaked along the way. Flexible plans enable more opportunity while rigid plans impede pivoting.
Planning sets the general guidelines for execution. Move forward and adapt.
Starting lineup (at MTA Subway - 50th St (1))
Facebook’s Graph Search was turned on for her and she was amazed at the people she could find. “Mutual friends in the double-digits and identical musical tastes and they like Lost In Translation?!” They would definitely hit it off if they had the opportunity to connect. Facebook gave her two options to do exactly that: Add Friend or Message. Did she do either? “Of course not! That would be so fucking creepy.”
It’s not even the creepy part that prevents this from happening; it’s the context. Facebook built itself as a friend network but Internet users like following people of interest more.
I subscribe to some brands on Facebook but never people. For that, I use Twitter, Tumblr, and Pinterest.
Permission marketing is more personal on Facebook. And that’s the problem. People want to hang out more, at least adopt a vicarious feeling of doing so, with those they aspire to be, not those who are their friends.
Tumblr, in many ways, is a visible manifestation of this new New York, one where startups combine technology with content (one of New York’s core industries) for a new world.
There’s content and then there’s the power of distribution.
Now that it’s become a city of great storytelling, it’s now time for New York to make a huge push on the latter: technology.
I’m embarrassed to say that my main camera is my iPhone. I’m on Instagram so I can follow friends; I like how immediate it is. I upload with filters sometimes; I’m not that purist about it. In the past, you’d pick a certain type of film for a certain look, and today’s filters are a similar concept: the modern version of choosing the right mood. But if there’s absolutely stunning light, and a picture hasn’t needed a filter, I always do #nofilter.