Teens are sharing more information about themselves on their social media profiles than they did when we last surveyed in 2006:
- 91% post a photo of themselves, up from 79% in 2006.
- 71% post their school name, up from 49%.
- 71% post the city or town where they live, up from 61%.
- 53% post their email address, up from 29%.
- 20% post their cell phone number, up from 2%.
American baseball fans have rituals like the seventh-inning-stretch and the wave; English soccer fans have rituals like the giving-of-the-finger to the opposing supporters.
American sports fans are tame compared to English Premiership fans.
English Football clubs are like tribes. Fans bleed passion for their team and curse it out when things are going poorly.
I always thought it was a bit overly emotional but then you pick a team and you feel the energy. Football (soccer) becomes a part of life.
A great way to win fans is to target a sharp niche - to proudly exclude 99% of the public. So the way to win fans is to exclude almost everyone.
We all do something that contributes to someone, something, or a company. We all provide a service to each other, directly or indirectly. Someone is at least making decisions that impact the way customers interact with receiving the product from employees.
We’re all workers, separated by different types of tasks, some digital, some that require our feet to be on the ground making stuff at the factory or serving customers within the store.
At the end of the day, we have to work in order to eat and have time to play. We all have to do something in order to survive.
As mass produced laborers, which of us are leaders and which of us are lemmings? Pride is hard to come by. Making decisions from the top and doing the hard hand work below can be equally automated.
How to make a significant impact?
You can hold two opposing thoughts in your head without jumping off a cliff.
Technology makes tracking the sale easier but the variety of platforms makes it difficult to track where the impulse occurs:
A marketing manual put out by Google likens today’s customer journey to a “flight plan”, a zig-zagging odyssey of apps, shops, social-media sites and online searches conducted on both fixed and mobile devices and unique to each shopper.
The enemy is the gramophone mind, whether or not one agrees with the record that is being played at the moment.
Planning is really a rough sketch of how you want things organized and how you wish them to go. The rest of the time you should be chipping away at your goal.
Plans jumpstart the action engine just like stretching warms you up to exercise.
Plans never pan out exactly how they were designed. They often get tweaked along the way. Flexible plans enable more opportunity while rigid plans impede pivoting.
Planning sets the general guidelines for execution. Move forward and adapt.
Starting lineup (at MTA Subway - 50th St (1))