Digital Speeds Up Expectations For Everything
A premium service offering faster shipping makes people buy more product. The early train that goes directly to Grand Central without stops makes people get up earlier. We will pay extra or put in the extra effort for conveniency. The digital world speeds up expectations which carry over into the physical world. If I can download a new product through a wire I should expect shipments and trains...
We're Talking Again
The iPod turned our social volume down. The iPhone turned our social networking online rather than in person. The iPad reintroduced virtual social with FaceTime. Technology turns socializing inward while the convergence of Internet communication tools returns people outward. Don’t listen to the hype, we’re more connected than ever and just chatting in different ways.
Tumblr's Monetization Strategy
Tumblr just raised an additional $85 million but still is working on its monetization strategy. Currently, the company just profits from taking a cut from premium templates offered by 3rd party web developers. If Tumblr needs to generate sales, it should charge for extra storage and the ability to buy a domain name through its service. Wordpress.com does this, and Virb.com does this partly,...
The iPhone Killed The Talkboy
It would be impossible for the movie Home Alone to be credible today. There’s too many Internet-based communication tools that would allow Kevin (Macaulay Culkin) to reach out and notify his family about his status. Movie plots based on today’s world are built with the consideration of the ease of technology and its convergence. Rewind back to Kevin’s Talkboy;...
The Facebook Timeline Looks Like Tumblr
I knew the day would come when Facebook would look more like a blog with more customization and headers. Like Tumblr, posts can be separated into respective blocks of content. Looking more like Tumblr is a good move by Facebook. For years, users have asked for more personalization of their profile pages. However, allowing personalization deviates from Facebook’s reason for success:...
Write Every Day, Publicly
Seth Godin on writing every day, publicly: Do it every day. Every single day. Not a diary, not fiction, but analysis. Clear, crisp, honest writing about what you see in the world. Or want to see. Or teach (in writing). Tell us how to do something. Here’s my extra tip. Read one paper in the morning, all your Tweets and RSS feeds, and elaborate on something else (an idea, good story, etc)...
Would this Internet Revolution Be Even More...
I heard a futurist speak a few years ago about the rise of technology built around the Internet. He compared it to the railroad which sparked the Industrial Revolution. But I wonder how much faster change and communication would be in a bustling economy. Some may argue that the tight squeeze has made us even more diligent and frugal with our money, making us more focused on quality research and...
Why Apple Ignored Facebook iOS Integration
I love the fact that Apple snubbed Facebook on iPhone iOS integration for Twitter. Twitter is a natural companion to mobile because it’s real-time, public, and above all, just plain useful. Facebook is just a huge network of hoarded friends. Powerful, of course, yet increasingly less important for people looking for the latest news and insight. I’m also more likely to buy from...
I entered my apartment’s common room yesterday to find a shoeshiner doing business. Scarcity, positioning, and timing were in his favor. He had three customers in just two hours of work. Sometimes the Internet keeps us stuck inside, away from new business opportunities. Economics benefits the person whom explores, works in non-traditional hours, and finds a need and fills it.
955 Dreams Master the Power of 1
The Internet creates too much content and blurs the line between legitimate and amateur work, both sold on the same retail store. Legitimate is any artist signed to a label or publisher, with a marketing budget, while an amateur is an artist with a cheap means to create and distribute a delivered good and use the power of free marketing platforms like social networks. There’s a lot of good...
How Social Media Is Transforming Fashion Week... →
Smartphones converged technology but it’s still slow when it comes to switching between applications. The trick is to keep dedicated devices. A reporter at New York Fashion Week: I have a tape recorder for backstage interviews, a BlackBerry to keep up with emails, a Kodak video camera to shoot some video and pictures and this season I also have an iPhone for doing Instagram [shots]. It’s...
Five Important Web Rules
Only give away a free download to get something in return, an email, a tweet, some type of share. Never rush a product that’s incomplete just to compete or take advantage on what’s hot. Brands are now content creators, telling stories to fans that want to stay engaged. Only expand into China with a Chinese partner who’s familiar with China’s rules. Think global.
Seth Godin on Books, Marketing, Blogging, The...
On writing books: A book is a block of thought that is more likely to change a person’s thought, like hypnosis. On marketing: There are 2 main marketing strategies, (1) spreading a consistent and disciplined message like McDonald’s has for over 40 years and (2) creating an art form out of passion and then selling it to the passes, such as Howard Schultz obsession with the Italian...
Why Twitter Rules
Twitter is the fastest public news feed around. In the past two weeks, Twitter beat major broadcasters and shattered record tweets to the shock of an Earthquake and Beyonce’s pregnancy. For me, Twitter is more importantthan Facebook. When people tell me they don’t get Twitter or don’t need Twitter, I tell them there’s three main reasons to join: Instant access to your...
Back Up Your Online Stage Name With Authenticity
We do it all the time. We see an artist or actor and refer to him/her as her stage name. Eminem is Marshall Mathers, Forrest Gump is Tom Hanks, Ocho Cinco is Chad Johnson. And these stage names often carry online, mainly to keep the branding consistent. For many though, operating under an alias and hiding real names allows people to operate covertly in online communities. I’ve seen...
One Social Networking Language
China is shaping social networking simply because of its mass and exploding mobile phone use. Weibo, the Chinese version of Twitter, has already hit 200 million users. Even George Bush’s brother is microblogging in Chinese on Weibo. I’m thinking of starting a Weibo account myself, using Google translate to put my words into Chinese. At some point, both English and Chinese networks...