It’s the thrill, the talk before that hypes it, the excitement when it’s happening, and the emotional calm after the last drop.
Storms illustrate the survival instincts of the human psyche, the tendency to bark and follow the herd when we feel threatened.
The storm births ring leaders (marketers) whom are also doers. These people inform you of the storm’s risks, often use scare tactics, and drag others with them to seek immediate safety.
However, some go on. These are the adventurers or simply, people that just want to get home. They know that without risk there’s no timely return.
You can tell a lot about a person’s character by how they react to storms. The storm game is one full of marketing, risk, and reality.