Your hear it all the time.  Focus on one thing and ignore everything else.  Prioritize to get things done.  

But some of the most creative moments and connections come when you’re open to distraction.  

The difference between good and bad distraction, however, is that you have to know what you’re looking for. 

If you’re working on a marketing or sales project and you spot a pertinent article in the Twitter stream, :30 second scanning that article may do more to help your train of thought than impede it.  If instead you spend that time “liking” or commenting on friends photos then you will get sucked into distraction and break all productive and creative flow.   

It’s ok to bounce between projects and leave your eye open to a little bit of distraction.  This randomness may lead to greater insight and connectedness between ideas.