If we stay late at work later than we should it may be for no reason other than those around us are staying late as well.
Our behavior develops in the collective design of others.
We yawn when others do. We upgrade our iPhones when others do. We listen to the same songs and watch the same shows.
It’s hard to deviate when we’re unconsciously following. It makes it even harder when the crowds are right. That’s why it’s necessary to make a deliberate decision to try something different in order to gain more perspective. What are you going to try different today?