Favorable mentions on blogs have been for sale for years. Product reviews can also be bought. Now social media sites are taking citizen marketing to a new extreme, turning anyone’s Twitter message, Facebook post, Pinterest image or e-mail into a possible paid promotion.
Sharing is devious. That’s the first thing that comes to my mind when I hear that social users are publishing links just to get paid.
Sharing helpful, important links out of free will is the fabric of social media. Users were not intended to build conversationalists into a pitch game for extra income no matter how axiomatic or simple it is.
Sharing links on social platforms in exchange for profit only works if the link is something that person would’ve endorsed anyway. It doesn’t hurt to make a few extra bucks on the side for collecting and promoting stuff you really love.
The caution here though is the potential for dishonesty, which should just be labelled spam.
If you share a tagged link with possible income attached, you better do so with the intention of sharing first with generating sales as an afterthought.