What makes companies like Apple and Instagram so popular is that they operate a delicate balance between art and commercialism. They attract both hardcore artists and common users.
The main reason for their wide acceptance is a excellence in design, simplicity, and usefulness. A company must meet those core categories to be accepted by divergent crowds.
For years Apple had difficulty convincing other businesses that its computers were worthy of excel and other work docs. That slowly changed as people realized that the personalization of the Mac could be something that happens at work too. Instagram is also breaking down traditional bias. It’s becoming the default way for journalists to share images like these on the campaign trail.
Balancing art with commercial success is why Apple and Instagram are so valuable. They make everyone feel like they’re driving a Ferrari.