Making for the masses taints the quality of the product.
The majority of the people appreciate what they get. They may even vote it up. Some people recognize the overt standardization and consume just to conform. It’s not worth tailoring a dish when it’s faster to eat what you’re served in order to survive.
We live in the dawn of personalization, where aggregate data gathered through apps, social media behavior, and web surfing should be able to personalize our experience for just about anything. Diversity gets rewarded with stuff that you and only you, like.
Still, there will be times when your choice is pre-determined along with everyone else’s and there’s no way to order what you really like.
Standardization makes it easier for the makers to control consumption. All the ingredients and dish sizes are the same. If you didn’t know any better, you’d think everything is meant to be made and consumed in bulk.
No one has the same tastes but most people have the same expectations. Demand better. Customization is the key to satisfaction.
Smarter/more informative apps like Quora and Yelp are threatening Google search.
Mobile users use Google to search and discover more general things. They use apps as the primary source to get the quick, expert answer.
Even more, social networks like Facebook and Twitter are developing their own searchable archives. They will find a way to keep you within their environment to ensure you get what you’re looking for.
Google is still the best search tool. But what’s worrisome is that search accounts for 90% of the company’s yearly revenues. Advertisers may shift dollars to more specialized apps where people tend to look more.
Voice recognition and mind reading obviate the need to type and search.
Your smartphone is your second brain, one that’s already ahead of your next thought.
As the soon as the phone has enough predictive information, it’ll completely dominate our mind. We’ll inevitably let it and Google’s algorithm decide our fate.
Are we really going to let phones think for us, kind of like we’ve really been doing for decades on calculators?
Shortcuts kill brain cells, even if we get a hit of dopamine from saving time and doing something pleasurable instead.
Thinking is painful. We only relieve the stressed mind when we progress and reach some type of certainty.
Predictive search doesn’t leave open the possibility of forgetfulness and randomness that lead to remarkable discoveries.
Automation darkens the brain. We become the machines, lemmings of starved emotion.
No more searching. No more advertising. Your data gets mined and utilized in real-time to determine what you’re looking for.
It’s the dawn of “anticipatory computing.”
Facebook’s new Graph Search got me thinking. If we can social search Facebook and Google+, and inevitably, Twitter, there must be a search engine that brings them all into one place.
Of course, this isn’t a new idea; Bing social search has been doing this for about a year now. However, it doesn’t pull in the full data firehouse and won’t have access to Google nor Twitter data any time soon.
In addition to all access, the other major challenge for such an aggregator will be producing relevant search results. Facebook and Twitter have different comparative advantages.
Facebook data will help for more local requests like the best restaurants, shops, etc., because it’s powered by trusting friends and people that live in the area. Twitter will be beneficial for more national/world cultural data recommendations such as what new music to listen to or movie to see. We trust the knowledge and expertise in the people we follow more than our friends.
Meanwhile, Google+ won’t offer nearly as much valuable data as Facebook and Twitter simply because it’s not as content rich.
Successful aggregated social search will depend on a mastery of categorizing excess data in real-time. Klout scores that rank social utility will also need to come into play.
The Facebook Graph is just the start to crowdsourcing our search results, which Google does now at a top level. It just doesn’t show your friends’ recommendation next to the search results, yet.
What’s important to Google is getting your biographical data.
Raise your hand if you got duped? All Google needs is 3 minutes of your time to sign up and leave so it can marry that data with future advertising just for you.
I admit I didn’t see it coming but it makes complete sense. Social data is the new oil.
Google knows that competing against Facebook is a joke. Facebook is about to announce some features tomorrow that’ll keep people permanently stuck.
From Google’s point of view, it’s easy as running a few weeks of media ads, getting some major brands and celebrities to join and it collecting 90k new identities to power it’s future advertising.
It may be the best loss leader ever.
Facebook will announce real time analytics this week.
Facebook has really been missing out on the viral engagement and ad revenue Twitter gets through live television. The Twitter stream will be blowing up again for the Oscars tonight.
Now that brands can follow noise in Facebook during live shows they’ll be able to assess exactly what fans want to hear about or receive at that moment like a piece of exclusive content or a coupon; essentially anything that is topical, newsfeed based, and grabs immediate attention.
I’m glad to have taken part in the last 2 Startup meetups in my town, Stamford CT.
There have been some exciting startup
presentations including one from Kogeto, a recently released 360 camera that attaches to your iPhone.
And even more excited that the town just announced that its historic town hall will turn into a workspace and incubator for startups.
Stamford is about a 40 minute train ride outside NYC. It’s impossible to miss the stock floor trading grounds just outside the train station. The town is also rapidly building apartments nearby.
I’m thrilled to see the East Coast creating its own Silicon Valley. It just makes sense. The talent, knowledge, and money is right there. Now it’s just about the will to create, fail, and establish the next big thing.
From mouse to touchscreen to Google glasses. Real-time information is coming to the tip of your eyeballs.Google thinks we’ll need augmented reality glasses for activities like driving and exploration. I thought lasik was the only advanced eye operation I’d ever get.
I rarely click on friends’ links, pretty much undermining the theory of peer to peer sharing.
But this wasn’t always the case. Twitter flipped trust and interest into admiration for people I didn’t necessarily know but had real expertise.
Even for entertainment based links about Jeremy Lin highlights or funny videos, I’m more likely to click from someone I don’t know than someone I do.
I admittedly spend more time checking Twitter. Still, the click per time spent is still remarkably higher.
I will say though that Facebook’s real time frictionless ticker grabs my eye often. And I’m more likely to click there than within the Facebook stream. This is probably because it displays bit sized information as opposed to long for content which I describe as anything more than 140+ characters with embedded content.
One thing I certainly do less of is search. The information I want and need is out there in the air and my Tweeps and friends are just giving it to me for free.
Maybe I just want to learn and discover new stuff.
Stories of the Week: China Pleases Hollywood, 12 More FB Apps, Path and Mobile Privacy, Facebook Store Pullout, Grammys Meet Twitter
China promises to bring in 14 more major motion pictures a year.
There a three significant signals here:
China accepts Westernization. China is finally acknowledging itself as the world’s oyster. The Chinese are in the business of idea aggregation and Hollywood movies are just one way to inspire them into action, to create their own things.
China’s soft power investment. China is setting itself up for the future when it needs its culture to soften its superpower status. Don’t think one second that China will sit back and passively consume Western films. China will build its own movie industry like India did with Bollywood. Chinese films will put its actors on the map in households across the world, bettering its image.
Hollywood’s new market. No American actively goes to the movies any more. Netflix and free streams save us $20/movie + concessions at the box office. So Hollywood will absolutely take any extra revenue it can get even if it comes from Internet streams. Don’t expect the Chinese to all of a sudden run to movie theaters when they can watch them in the comfort of their own homes. Just imagine how many Smart TVs Apple itself will sell in China.
More importantly, the Hollywood deal gives all content creators hope that they too can break into the Chinese market. For musicians, that means more shows, for authors that means more paid talks and possible Chinese investment in scripts Chinese investors want to turn into movies.
The implications of this deal are huge for China and the content creators in the West.
We’re rightfully obsessed with the mobile phone because it’s a content media and communications device.
Losing or breaking our phone is like losing our book reader, music and movie player all in one.
Just wait until the phone becomes our wallet too. We’ll check our pockets compulsively.
Still, the more consolidated the devices the better. I remember sticking my game boy, cd player, camera, and computer all in one bag. My parents thought my back was going to break.
Consolidation and instant access create a world of endless entertainment.
I’ve always got something to do. Maybe one day I’ll get sick of it.
It’s almost like if you can’t be found on Google you don’t exist in the world for real..Never say never but there’s a high chance, like a 97% chance, I’ll never use Google to buy or store my music. But I will use Google to allow others to find me. To Busta’s point, if you can’t be Googled you’re probably invisible or work for the CIA.