Clickbait is the result of a 24/7 news cycle. Media companies create stories of unimportance so that they can get another click to drive up revenues. The entire operation intends to suck your attention and waste your time, along with depleting your brain cells.
In short, the news makes your brain fat. That’s why you have to step away from Twitter and reset your RSS feeds every six months. Delete the newsletters that contain links to useless articles. Or just read books. Consuming all the headlines makes none of them significant, leaving little room in your head for remembering what is actually important. Shane Parrish of the educational Farnam Street blog recently dissected the abundance of media in an article entitled ‘The Pot-Belly of Ignorance‘:
“Clickbait media is not a nutritious diet. Most people brush this off and say that it doesn’t matter … that it’s just harmless entertainment.
But it’s not harmless at all. Worse, it’s like cocaine. It causes our brains to light up and feel good. The more of it we consume, the more of it we want. It’s a vicious cycle.”