“The first taste is always with your eyes.”
Everything is contrived, from the glowing burger buns, fresh lettuce and tomatoes, to the juicy fresh meat. Video takes food advertising even further, making it come alive from its static state.
Table top advertising or food marketing is no different than any other product marketing: the illusion never matches with the reality of creating it. In…
There’s optical information everywhere — on cereal boxes, to ads atop taxicabs, to the best quiche recipe on Pinterest.
We are bombarded by the same signals we signal back, purchasing the Nike sneaker as posted on Instagram yesterday.
Communicating through images negotiates a plausible reality. We consume and project, show and inspire others — assume everything can be experienced, to a degree.
You know it when you see it. Bullshit rings like a magic lantern, giving artificiality a spotlight.
More people are susceptible to believing bullshit than ever. Politics is mostly bullshit, as is mass marketing. The irrational tries to take all the mystery out of life.
When storytelling becomes manipulation, people lose their heads. Evil spreads like a fungus, as do the false narratives of a…
We are all walking billboards. Logos and sponsors aren’t restricted to the chest of professional soccer and basketball uniforms.
As consumers, we signal our own catalog of attention triggers — the Nike Swoosh, the Adidas stripe, the Bauhaus-inspired Apple AirPods, etc.
We’ve been working for brands all along. Social media and the proliferation of images intensify the ubiquity of…
All marketers are liars. But so too are the customers who tell themselves stories to make them feel good about a product. How about both parties meet themselves in the trustful middle, where the product is useful and shareable by nature.
The idea is that you need a ton of website visitors, then some of them become become leads, and then after you do something (the usual recommendation is to…
“Build it and they will come” only works in the movies. Social Media is “build it, nurture it, engage them, and they may come and stay.”
The best marketers bake their advertising into their work.
Whether you’re an athlete, an author, or a baker, the product speaks for itself and either earns trust and gets shared by others or falls at the wayside.
Steve Jobs, Michael Jordan, and Albert Einstein our their money where their mouth is.
But there are of course ways to exaggerate one’s abilities.
David Beckham was a good football…
“What of modern man’s scale of values? His retina is beleaguered with images (photographs, printed matter, street advertisements, Cinema) from morning to night.”
Alvar Aalto, 1927
Provocation is neither about engagement nor expression — it’s about likes and shares.
The lightning rod on Twitter will always outshine the passive inspirer, hiding from the market.
But it is the quality of interactions that deliver the message. Neither the loud nor the soft succeeds.
Speak softly and carry a big stick.
Whether it’s trying surfing or playing the guitar when’s the last time you did something out of pure joy?
In this Instagram-edited era where everyone gets their own stage, people only like to do things they’re good at. The thought goes: ‘if I can’t share it and show my best self, why do it?’
The aim for perfection limits the urge to enjoy hobbies for hobbies sake. As the author Tim Wu notes: